Who We Are

We are a group of seasoned retail executives and veteran sales professionals who have a proven track record of elevating brands in multiple retail settings; brick-and-mortar and online. We specialize in athletic and brown shoe footwear, apparel and accessories. We have strong relationships throughout the Athletic Specialty, Family, Department Store, Specialty, Sporting Goods, Value and Independent channels for product placement, brand management and product development.  

Experience With Proven Results

We provide smart solutions for companies of all sizes and pride ourselves on our unparalleled, dedicated service. Our representatives have over thirty (plus) years of experience in retail, management, consulting, strategic development and manufacturing.

What We Do

At O'BRIEN RETAIL CONSULTANTS, we believe that our formula to identify sales opportunities and retail solutions will soon become one of the biggest segments in the footwear industry. We offer a premium management team and superior sales force who have direct access to Buyers, GMs, Marketers and the key decision-makers throughout the industry.

O'BRIEN RETAIL CONSULTANTS

"The secret of getting ahead is getting started", Mark Twain

Retail Consulting

Welcome! We are O'BRIEN RETAIL CONSULTANTS, and we are disrupting the Athletic/Brown Shoe, Apparel and Accessory industry. We offer ground-breaking sales and innovative retail solutions. Our business model is simple... we can get your product placed, assist with brand development, as well as offer retail solutions.

Disruption in retail is not new, especially since the dawn of e-commerce and its customer reach. But the pace of change is now an order of magnitude faster, as Amazon.com has proven with its business model. The effect on the entire retail industry is magnified, from OEMs to retailers to distributors, and the entire value-chain in between. With consumers now starting the majority of product searches on Amazon, Google, Social Media networks, Alibaba, and other online sources, continuing with the same old strategies and methodologies no longer work. This unprecedented change brings many vast opportunities for those willing to offer new solutions sought by consumers. Our highly experienced, hands-on retail team, will work alongside you to help with this transition while guiding you to reinvent retail in the way you reach your customers.

JAY O'BRIEN

Co-Founder & Partner

Jay has over twenty-five years of managerial experience in the retail, product development, and brand management space. Jay's previous posts as VP-DMM of Champs Sports, Foot Locker, Kid's Foot Locker and VP-GMM of Modell's Sporting Goods have garnered him industry-wide recognition as a leader in the athletic/brown shoe (footwear), apparel and accessories space. Jay has a proven track record as a skilled manager, tactical merchandiser and innovative brand manager. Jay has the ability to place, elevate and grow your brand!

Contact Jay at: jay.obrien@obrienretailconsultants.com

HUGH LAPPE

Senior Director - Sales; O'Brien Retail Consultants

Hugh is a seasoned sales and management professional with over twenty-five years of brand management and sales experience. Hugh's accomplished sales career encompasses managerial roles at AVIA, Adidas, K-SWISS and Timberland. Hugh has led the growth of these brands from the key account level through national chains. Hugh specializes in the Athletic Specialty, E-Commerce, Specialty/Trend and Department Store channels.

Contact Hugh at: hugh.lappe@obrienretailconsultants.com

JIM JONES

Senior Director-Sales; O'Brien Retail Consultants

Jim is a former professional baseball player who has over twenty-five years of sales experience in the Independent, Athletic Specialty, Family and Department Store channels. Jim has held Senior Account Executive and National Strategic Account Manager positions with Mizuno, Nike/Converse, Puma and most recently was head of sales with a shoe and accessories line. Jim's passion and competitive nature is the type of representation that you want on your front lines selling brands!.

Contact Jim at: jim.jones@obrienretailconsultants.com